What started as a simple search for sunscreen for my boys lead to a very eye opening experience where I learned what was supposed to be helping them was actually hurting them in the long run. I dove head first into what was actually in the products my family was using and was met with a harsh reality of companies + brand not being fully transparent and it catapulted me into my journey of safer, cleaner, better. Beautycounter came into my life and I have never looked back.

Welcome to the journey

“I get to combine my love of photography with my passion for safer + cleaner homes. How do these two tie in together? It is all about the people. Its the mom's and dads, the children, the grandparents... capturing memories and helping advocating for a better future so that I can keep capturing those memories. The present and the future both matter, and I get to be apart of it all.”

Why Beautycounter?

One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety.

Learn More about the mission


where do I start?

I get it, it can be overwhelming when diving into the world of safer + cleaner. But you can start as big or small as you want! Running out of your current face wash? Perfect, start there. Have a specific skincare concern? Let's target that! By only advice, just start!

Does Beautycounter offer free returns?

They have an AMAZING 60 day, open box, full refund policy. No questions asked- if it doesn't work for you send it back using the prepaid label. It takes so much stress off of trying something new.

Can you color match me for makeup?

Absolutely!!! I would love to help. Use the contact form below and we will get you started with the perfect shade.


Beautycounter has a 30 second online skincare quiz to get you started on which routine is right for you.

Want a more personalized routine? Fill out the form below.

I get it, believe me.

When I first started my journey to a cleaner + safer home I was overwhelmed. I thought I was in way over my head and had thoughts like " what's the point?" or "where do I even start?". But then I started with one thing - sunscreen. Then slowly did my skincare and makeup, next my body care items, then household cleaners, then candles, and the list goes on. But what matters is that I started. I took one step and then another. Am I perfect in this area? Absolutely not. But I truly believe it is a series of small steps that has made such an impact in my families health and future health.

Ask yourself- are you willing to take one step? That's all it takes. And I am right here to walk alongside you.